Terms of Use These software-as-a-service terms (the “Agreement”) constitute a binding contract between Celero Inc. ("we", "us", "our" or "Celero"), and the customer (“Customer”) identified in the Order Form (as defined below). Each of Customer and Celero may be referred to as a “Party” and both collectively, as “Parties”. WHEREAS, Celero develops and operates a marketing tool platform providing insights on content consumption use in business development and lead generation (the “Service”); and WHEREAS Customer is interested in using the Service. NOW THEREFORE, in consideration of the mutual covenants hereinafter, by Customer signing an Insertion Order or enrolling online to the Service and assenting to this Agreement, the Parties agree as follows: 1. Definitions 1.1. “Analytics Information” means information about the data subject’s interaction with the Customer Content, including actions they’ve taken regarding such content and forms, links clicked, the content of forms that they completed, the IP address from which they access such content and forms, their device information, the time and date of access, type of browser used and language used. 1.2. “Customer Content” means the content and the forms that the Customer makes available to End Users, including the content of forms that they completed. 1.3. “End User(s)” means data subject(s) whom is/are served with Customer Content and about whom Analytics Information is collected. 1.4. “Feedback” means information or content concerning enhancements, changes or additions to the Service or other Celero offerings, that are requested, desired or suggested by the Customer or its Users. 1.5. “Free Services” means the Services or features made available to Customer on an unpaid trial or free basis. 1.6. “In-house Users” means those employees, consultants and agents that Customer designates to use and deal with the Service on its behalf. 1.7. “Order Form” means either the insertion order Customer has signed, or the enrollment plan Customer has selected and agreed to online, in each case specifying, among others, the Customer’s details, the fees applicable to this Agreement, the Service usage metrics and parameters and limitations for the Customer and the particulars of any support and maintenance scheme for the Service. Such Order Form is incorporated by reference to this Agreement, and constitutes an integral part of it. 1.8. “Term” means the period of this Agreement as specified in Section 9 below. 

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